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UO Soc professor quoted in report on Gen Z housing trends

A recent report on Gen Z renters (those born between 1997 and 2012) shows that the trending locations preferred by Gen Z are small towns in the heartland, in the Midwest as well as in parts of the South, according to data analysis by RentCafe. The authors interview UO Professor Jill Ann Harrison (Sociology), who explains that

“Younger people are willing to trade off living in a crowded, bustling city for having more space at home. Many of these Heartland places are also much closer to their hometowns, too, enabling a tighter intergenerational connection which is more valued among younger adults today than with Gen X.”

The full report, including more of Professor Harrison’s expert commentary, can be read on the RentCafe blog.